Is it Time to Replace your Building Sign?
The Signage Sourcebook published by the Small Business Administration measured the Cost Per Million Impressions of different types of advertising. Here is what they said about advertising costs:
All costs are Cost per Million Impressions by consumers
- TV: $13.20
- Radio: $6.47
- Newspaper: $3.47
- Billboards: $1.65
- On-premise sign: $0.40
If you want to get the most bang for your buck, try a new outdoor building sign, lit channel letter sign or a new lightbox sign for your business.