How people find you and decide to come into your location can be as simple as having a great outside building sign that people can see. Is it clean, easy to read, have bright colors?
Take a look at this Better Homes and Gardens survey of over 100,000 readers in 2011 and 2012:
- 61% said “I’ve failed to find a business or drove right by because the signage was too small or unclear.
- 42% made quality assumptions based on a store having clear and attractive signage.
- 86% say signs can convey the personality of the business, and
- 75% said “one of the first things I notice about a new or unfamiliar business is the outside signage.”
What does your outside building sign say about your business? Isn’t it time for a new carved or routed sign, maybe 3 dimensional custom painted metal letters or a new lightbox panel? Want some free ideas on new sign designs, contact us today!